China International Furniture Fair talk

27 March 2017 | “The Netherlands is the focus of the Global Garden Lifestyles Festival at the China International Furniture Fair in Guangzhou in March. Could you give a presentation on Dutch culture, furniture and gardens?” As a China, media and communication expert, I must admit that at first I was a bit puzzled by the request of the Guangdong Outdoor Furniture Association (GOFA). But as it is essential for effective cross-cultural communication to know your own culture, I decided to take on the assignment. [Click here for a Chinese version of this article.] Read more