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{"id":1016,"date":"2017-03-27T15:55:17","date_gmt":"2017-03-27T15:55:17","guid":{"rendered":"http:\/\/www.chinacircle.nl\/?p=1016"},"modified":"2019-01-02T16:12:13","modified_gmt":"2019-01-02T15:12:13","slug":"china-international-furniture-fair-talk","status":"publish","type":"post","link":"http:\/\/www.chinacircle.nl\/china-international-furniture-fair-talk\/","title":{"rendered":"China International Furniture Fair talk"},"content":{"rendered":"<p><em>\u201cThe Netherlands is the focus of the Global Garden Lifestyles Festival at the China International Furniture Fair in Guangzhou in March. Could you give a presentation on Dutch culture, furniture and gardens?\u201d<\/em> As a China, media and communication expert, I must admit that at first I was a bit puzzled by the request of the Guangdong Outdoor Furniture Association (GOFA). But as it is essential for effective cross-cultural communication to know your own culture, I decided to take on the assignment. [<a href=\"http:\/\/helanonline.cn\/article\/16111\" target=\"_blank\">Click here <\/a> for a Chinese version of this article.]<!--more--><\/p>\n<p><strong>Square<\/strong><br \/>\n<figure id=\"attachment_1020\" aria-describedby=\"caption-attachment-1020\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/Rietveld-chair-\u00a9Barry-Bosman.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/Rietveld-chair-\u00a9Barry-Bosman-300x169.jpg\" alt=\"Rietveld chair \u00a9Barry Bosman\" width=\"300\" height=\"169\" class=\"size-medium wp-image-1020\" \/><\/a><figcaption id=\"caption-attachment-1020\" class=\"wp-caption-text\">Rietveld chair \u00a9Barry Bosman<\/figcaption><\/figure>It was fun preparing for the talk. Searching for the essence of Dutch culture, and for examples that do ring a bell in China, famous painters such as Rembrandt, Van Gogh and Mondrian came to mind. Modern Dutch architecture and design provide some insight into the Netherlands as well. Icons like Koolhaas and Rietveld are well-known in China. Rietveld\u2019s houses and furniture can easily be linked to the painter Mondrian: a \u2018square\u2019 style with straight lines, eliminating all things unessential. And that is clearly reminiscent of the Dutch communication style: direct and blunt, usually saying exactly what we think.<\/p>\n<p><figure id=\"attachment_1024\" aria-describedby=\"caption-attachment-1024\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/Droog-design-Tree_trunk_bench.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/Droog-design-Tree_trunk_bench-300x225.png\" alt=\"Droog design Tree trunk bench\" width=\"300\" height=\"225\" class=\"size-medium wp-image-1024\" \/><\/a><figcaption id=\"caption-attachment-1024\" class=\"wp-caption-text\">Droog design Tree trunk bench<\/figcaption><\/figure><strong>Round<\/strong><br \/>\nOf course, there is another side to the blunt, somewhat rude Dutch people. The word \u2018gezellig\u2019 (\u70ed\u95f9 <em>renao<\/em> in Chinese) defines another important aspect of Dutch culture. There is a \u2018round\u2019 side to the Netherlands as well. Translated into architecture the curvy lines of UN Studio (the Arnhem railway station) and the MVRDV Markthal in Rotterdam come to mind. And the objects by Roosegaarde and by Droog Design are a case in point: innovative, functional with a touch of fun. The award winning Body Chair by Oosterhuis, who has been called the Rietveld of the 21st century, is also an example of innovative design. Droog design reduces objects to their essence and adds a playful accent, see for example its Tree Trunk Bench. For the design of a self-illuminating asphalt bicycle path, Roosegaarde makes a reference to Van Gogh\u2019s starry night painting. Thus, Dutch art and design seem to come full circle.<br \/>\n.<\/p>\n<p><figure id=\"attachment_1026\" aria-describedby=\"caption-attachment-1026\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/Lonc-Seaser.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/Lonc-Seaser-300x222.jpg\" alt=\"Lonc Seaser chair\" width=\"300\" height=\"222\" class=\"size-medium wp-image-1026\" \/><\/a><figcaption id=\"caption-attachment-1026\" class=\"wp-caption-text\">Lonc Seaser chair<\/figcaption><\/figure><strong>Practical<\/strong><br \/>\nThe practical attitude of Dutch people shows in the development of outdoor furniture. Innovative use of materials is an important trend. We want our garden furniture to be easy to clean, stay outdoors all season, be UV resistant and anti-fungal. So, lots of new synthetic material is designed and tested, for example strong synthetic rope that can replace old-fashioned wicker. Robust materials are used, even concrete is now fashionable. And there seems to be a plastic revival. The award-winning colorful Seaser chair is an example.<br \/>\n.<\/p>\n<p><figure id=\"attachment_1030\" aria-describedby=\"caption-attachment-1030\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/Oudolf-garden-design-curves.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/Oudolf-garden-design-curves-300x137.jpg\" alt=\"Oudolf garden design (Oudolf website)\" width=\"300\" height=\"137\" class=\"size-medium wp-image-1030\" \/><\/a><figcaption id=\"caption-attachment-1030\" class=\"wp-caption-text\">Oudolf garden design (Oudolf website)<\/figcaption><\/figure><strong>\u2018Rembrandt of gardens\u2019<\/strong><br \/>\nTurning to garden design, we also see the two Dutch faces: round and square. The \u2018square\u2019 minimalist Veldkamp includes rectangular pools and long lines of trees in his designs. World famous garden designer Oudolf is the complete opposite. His High Line park in New York has been described as \u2018a flower painting in the middle of the city.\u2019 Characteristic of Oudolf\u2019s style are curving lines and many different kinds of grasses, as \u2018they add a soft silhouette and movement to a garden.\u2019 Oudolf has been called \u2018the Rembrandt of gardens\u2019.<\/p>\n<p><strong>Mirror<\/strong><br \/>\nDutch design of garden furniture can be summed up like this: square and round, innovative and practical, with bright colors, reminiscent of the famous Keukenhof tulip field. For me, it proved to be an interesting experience  to take a look in the mirror and explain the essence of Dutch culture to a Chinese audience. <\/p>\n<p><strong>Trends <\/strong><br \/>\n<a href=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/rocking-chair-e1490628333213.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/rocking-chair-e1490628333213-225x300.jpg\" alt=\"rocking chair\" width=\"225\" height=\"300\" class=\"alignright size-medium wp-image-1032\" \/><\/a><br \/>\nWalking around the outdoor furniture fair, most striking were the many round forms, as you can see in the pictures. Round chairs were everywhere, mostly made of synthetic rattan. Suspended lounge chairs and rocking chairs were especially popular. There was even a cute round wooden cabin. My favorite? A combination of all that: a round, rattan rocking chair.<\/p>\n<p>For a Chinese version of this article <a href=\"http:\/\/helanonline.cn\/article\/16111\" target=\"_blank\">click here <\/a> .<\/p>\n<p><a href=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/round-cabin.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/round-cabin-150x150.jpg\" alt=\"round cabin\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-1039\" \/><\/a><br \/>\n<a href=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/GOFA-AB1-cut.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/GOFA-AB1-cut-300x210.jpg\" alt=\"GOFA AB1 cut\" width=\"300\" height=\"210\" class=\"alignleft size-medium wp-image-1017\" \/><\/a><br \/>\n<a href=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/GOFA-AB3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/GOFA-AB3-150x150.jpg\" alt=\"GOFA AB3\" width=\"150\" height=\"150\" class=\"aligncenter size-thumbnail wp-image-1054\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Netherlands is the focus of the Global Garden Lifestyles Festival at the China International Furniture Fair in Guangzhou in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567.jpg",5759,3455,false],"landscape":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567.jpg",5759,3455,false],"portraits":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567.jpg",5759,3455,false],"thumbnail":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567-150x150.jpg",150,150,true],"medium":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567-300x180.jpg",300,180,true],"large":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567-1024x614.jpg",780,468,true],"1536x1536":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567.jpg",1536,921,false],"2048x2048":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567.jpg",2048,1229,false],"flash-square":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567-300x300.jpg",300,300,true],"flash-big":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567-800x400.jpg",800,400,true],"flash-grid":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567-370x270.jpg",370,270,true],"sow-carousel-default":["http:\/\/www.chinacircle.nl\/wp-content\/uploads\/2017\/03\/toast-sec-gen-ceo-e1546441911567-272x182.jpg",272,182,true]},"rttpg_author":{"display_name":"Ardi Bouwers","author_link":"http:\/\/www.chinacircle.nl\/author\/ardi-bouwers\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"http:\/\/www.chinacircle.nl\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"\u201cThe Netherlands is the focus of the Global Garden Lifestyles Festival at the China International Furniture Fair in Guangzhou in [&hellip;]","_links":{"self":[{"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/posts\/1016"}],"collection":[{"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/comments?post=1016"}],"version-history":[{"count":34,"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/posts\/1016\/revisions"}],"predecessor-version":[{"id":1948,"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/posts\/1016\/revisions\/1948"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/media\/1042"}],"wp:attachment":[{"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/media?parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/categories?post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.chinacircle.nl\/wp-json\/wp\/v2\/tags?post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}